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Yum! Brands, Inc. (YUM): Here Is Why Merrill Lynch Lowers Target Price Yum! Brands, Inc. (NYSE:YUM) is facing a lot of heat after posting unimpressive third quarter earnings results. Bank of America (BofA)/Merrill Lynch cut the target price on Yum stock from $100 to $80 while maintaining the Neutral rating. The firm highlighted China business headwinds for the company to report lower-than-expected quarterly earnings results.
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